NONFICTION
You've been added to our newsletter.
FOLLOW US
Nous n'avons pas pu confirmer votre inscription.
Votre inscription est confirmée.
ART PROSPECTIVE BUREAU
BUREAU
About

NNFCTN is a prospective bureau.
We identify the aesthetics, the subjects and the artistic devices of the time.
We question the artistic and economic models of culture.

WORK

NONFICTION advises image professionals in order to nourish their creative intelligence and consolidate their understanding of the aesthetics of the time. Our prospective work allows us to reveal the underlying imaginary worlds that brands can identify with. For cultural actors, we question the role of creation and the form of cultural action in a changing era.

ABOUT

Founded in 2018 by Céline Sabari Poizat, NONFICTION attempts to introduce a critical enlightening thought for our time in the understanding of images that surround us. By a fine analysis and follow-up of the artistic aesthetics of the young creation, NONFICTION accompanies the mutations of the professionals of the art and the image and their assumption of responsibility in the transformation of the imaginary. NONFICTION is the culmination of 10 years of experience in development consulting for cultural professionals, with the Palais de Tokyo, Marcus Kreiss' Souvenirs from earth, Michel Gondry's Usine de Films Amateurs, and the Gaîté Lyrique's development department.

NONFICTION is an annual edition that identifies the aesthetics, subjects and artistic devices of the time.

WORKING TOOL

NONFICTION is a working tool for all image professionals, halfway between curatorial study and creative watch.

PRINTED EXHIBITION

Artistic prospective published once a year, with a study guideline for each edition, but is driven by a general problem: how young artists disseminate the imaginations of an era through conceptual and aesthetic proposals.

Are they sometimes in the vanguard of a future world in the midst of writing?

Projects
Art direction
Writing
Creative intelligence
Art prospective
Editorial direction
Curation
Artists liaison
Project coordination
Influence
Storytelling
Monitoring
Positioning
Conferences
CACTUS MAGAZINE

NONFICTION is responsible for the editorial direction of the artistic content of the bi-annual publication CACTUS through tailor-made artistic collaborations for each issue with the most cutting-edge artists of post-internet creation. NONFICTION also imagines special projects and media partnerships with leading art institutions or confidential art venues of the emerging art scene.

Art direction
Writing
Creative intelligence
Art prospective
NONEWS

Prospective newsletter on the most cutting-edge young creation of the time, NONEWS highlights each month an artist, a place to follow, a concept that shapes the aesthetics of the time. The selected artists bear witness to an imagination in tune with the times. Atypical places are found in the four corners of the world, to enrich the monitoring framework and get off the institutional and already seen paths. The concepts will emanate from a changing world whose language is the translation. NONEWS assumes an editorial angle that claims to be critical thinking, echoing in particular the concepts of degrowth, ecofeminism, antispeciesism and deep ecology. Designed to fuel creative work, NONEWS uses short texts, a large number of images and a contemporary design inspired by post-internet aesthetics.

Follow

Editorial direction
Art direction
LA VITRINE

Echoing the annual NONFICTION publication, La Vitrine is an in situ carte blanche given to a young contemporary artist. Twice a year, NONFICTION and ARTER invite a young artist from the annual edition to take over the street window of their offices to propose an ephemeral artistic intervention. La Vitrine is an opportunity to question the place of the imaginary in society.

Currently : Ndayé Kouagou « TBH IF ITS NOT ABOUT ME I'M NOT REALLY INTERESTED »

lavitrine.nnfctn.net

Creative intelligence
Curation
Artists liaison
Project coordination
L'ADN

Monthly column "Young Creations" for ADN Magazine.

In this section we find and analyze the subjects, devices and aesthetics of creation in its most current form; intimately convinced that it carries the most complex issues of the time and our future reality. Through the articles that will follow, we propose you to travel in the imaginaries of young international artists, born after 1980, at the turning point of a world, because "the imaginary is what tends to become real", André Breton.

Consult our articles

Writing
Art prospective
CARON

NONFICTION collaborated with DAN Paris to define and implement the artistic development strategy of Parfums Caron for the digital campaign around the new men's fragrance "Aimez-moi comme je suis".

NONFICTION studies and cross-references the imaginary, the creative environment and the brand's issues of influence in order to identify the artists and forms of collaboration relevant to the campaign.

NONFICTION creates a narrative and discussion bridge between the artists and the brand.

Creative intelligence
Artists liaison
Project coordination
ATNA

NONFICTION accompanies the narrative and development strategy of ATNA, the first operational consultancy agency for ecological transition of the cultural industry.
ATNA helps creative actors to adapt to issues raised by climate change, through a thoughtful and effective transformation to ensure them a viable and lasting transition.

Creative intelligence
Influence
Storytelling
Writing
Project coordination
MASS

Created by June Balthazard and Pierre Pauze, MASS is a work which, going beyond the actuality of the climatic emergency, invites us to wonder about the roots of the ecological crisis and the philosophical questions it raises. For this purpose, the young French artists have imagined a story of anticipation opening a reflection on the loss of the human link with the rest of the living world and on the possibility of a collapse.

MASS weaves a complex tale, between reality and science fiction, about the existence of a primordial vibratory substance. Present both in creation myths and in scientific universes, notably linked to the CERN laboratory (Geneva), it could be the inherent link that connects us to our environment.

The work is composed of a film in several parts and an installation, creating a living, almost organic environment. MASS is a "total work" that can be integrated into a collective exhibition but also and especially be presented alone as an experience to be lived.

MASS was discovered through our prospective work on NONFICTION 02. We accompany the diffusion of the work.

Influence
Artists liaison
Writing
MYCOTEMPLE

Conceived by the artist Côme di Meglio, Mycotemple is an eco-designed environmental work combining artistic, architectural and scientific know-how. MycoTemple is a space of transformations, both physical and spiritual. It is a dome woven by the innumerable roots of a living being: the mycelium. Invisible to our eyes, the mycelium plays an essential role in the Living. It transforms all dead materials into fertile soil. By symbiosis, it links trees in a vast network of mutual aid and interdependence. Thanks to its ramifications, the plants exchange information. Over several kilometers, the mycelium weaves an inter-species nervous system underground.
NONFICTION accompanies the artistic reflexion and the diffusion of the work.

Influence
Writing
Artists liaison
ARTER

Established in Paris in 2004, ARTER is the leading French agency for the management and production of national and international exhibitions and artistic and cultural events. ARTER is an environmentally committed producer and is certified ISO 20121, 14001 and Bcorp in the making. NONFICTION conducts a strategic and creative watch to serve the artistic projects produced, the communication and the talents of the agency.

Art prospective
Creative intelligence
Monitoring
Influence
ARTSKOP 3437

NONFICTION accompanies the development strategy of the first digital platform, media and sales, dedicated to African creation: Artskop 34-37.

NONFICTION studies the international creative environment of African arts in order to define and write an adapted positioning: "Artskop 34-37: Art Powerhouse for Africa, crossing times and borders."

NNFCTN defines a tailor-made development plan in order to acquire legitimacy, influence and economic equilibrium. Ref. media partnerships (Invest Cape Town Art Fair, 1:54 art fair, AKAA); institutional partnerships (MACAAL, Zeitz MoCAA), commercial relations (Cécile Fakhoury Gallery, Magnin-A, SMAC Gallery, Stevenson), partnerships of economic influence (Medef International and the Index Up40).

Influence
Positioning
Storytelling
Writing
Project coordination
STUDY

NONFICTION conducts comprehensive strategic studies for its clients for specific projects, talent development, creative recommendations or strategic thinking.
Recent topics have included: the ecological commitment of culture, the living as an artistic brand platform, innovative digital initiatives in the art and creative sector.

Art prospective
Creative intelligence
Conferences
ARTISTIC WATCH

For its clients NONFICTION has already been able to establish targeted monitoring of specific artistic scenes in Belgium, Russia, Mali, Uganda, South Africa, Mozambique, Ghana, Madagascar, Egypt, Senegal, India and France.

Art prospective
Monitoring
Artists liaison
monsters
myths
anthropocene
design fiction
future
science-fiction
post-internet
gender
identity
masculine
sexuality
feminine
Identity
futur
epidemic
science
virality
microbe
bionic
robot
cyborg
organic
bacteria
naturalism
animism
nature
symbols
extinction
beliefs
science-fiction
collapse
poison
future
feminine
ecofeminism
erotism
technology
utopia
Science
poetry
romanticism
Myths
Identity
Decolonialism
Politics
Reclaim
History
Religion
Body
Care
Disability
Performance
Bionic
Nude
Kitsch
Feminine
Overload
LGBTQ+
Protest
Engagement
Society
NONFICTION issue 01

“The imaginary, it is what tends to become real.”

In the manner of this famous aphorism by André Breton, NONFICTION tracks, pursues, searches, analyses and accompanies creation in its most current form; deeply convinced that it harbours the seeds of the most complex questions of our time and forthcoming reality. Through the following pages, we propose you travel in the imagination of 45 international artists, born after 1980, at the tipping of a world. You will discover their fascination for the peculiar. You will most likely share their technological doubts and their search for identity.ies. The young international creation takes up the torch of the Oracle and invokes the antic hubris to give form to cathartic artworks; yet we had been warned. We take the party of a bare report, evoking timeless texts to give way to the image and what you will do with it, because, it seems, “The imaginary, it is what tends to become real.”

252 pages, format 29.70 x 42 cm

Printed 150 copies - Printed in France

45 young international artists

More information : hello@nnfctn.net

NONFICTION issue 02 - On nature

Gaia or Nature

In a large part of non-Western, non-monotheistic, non techno-centric and non patriarchal societies, nature has no word, it is a state of things of which we are a part. The nature /culture dichotomy underpins the structure of our Western imaginations. How can we question it?
Through the following pages we propose that you travel in the imaginary associated with what we call “nature” of 78 international artists, born after 1980, at the turning point of a world. Each imaginary is a complex and balanced double-edged system, of which you will explore all the facets, guided by a selection of reference texts and an aesthetic path in the images.
The young creation takes all the measure of its role and comes to question our deepest certainties. Is science on our side? Have beliefs understood everything? Can the future be different? What is the feminine?
So many open doors to write the future that remind us of the central place that imaginaries take in the construction of our societies. For as we like to remind ourselves at nonfiction: “the imaginary is what tends to become real”, André Breton.

204 pages, format 21.6 x 27.9 cm, Swiss binding
500 copies - Printed in France
78 young international artists

54,99€ euros public price excluding delivery costs

Direct order : hello@nnfctn.net

Contact
28, rue du Sentier, 75002 - Paris hello@nnfctn.net
Céline Poizat — CEO
cpoizat@nnfctn.net
© 2022 — NONFICTION
Art Direction: Mathieu Meyer
Webdesign & code: Jean René Jean Reynaud